Terms of Service

By downloading, installing, or using MoveFirst (the "App"), you agree to be bound by these Terms of Service (the "Terms"). If you do not agree to these Terms, do not use the App.

MoveFirst is a fitness-driven screen time management application for iOS. The App rewards completed workouts with screen time that can be spent on apps you choose to restrict. The service includes:

• Workout detection via Apple HealthKit (supporting workouts recorded by any HealthKit-connected fitness app or device)
• Optional camera-based repetition counting for exercises such as pushups and squats, processed entirely on your device. No video or image is recorded, stored, or transmitted
• Screen time reward calculation based on your activity
• App blocking via Apple's Screen Time APIs (FamilyControls, ManagedSettings, DeviceActivity)
• Streak tracking and fitness insights

You must be at least 18 years old to use MoveFirst. You must have a compatible iOS device with HealthKit and Screen Time capabilities. By using the App, you represent that you meet these requirements.

You may use MoveFirst with or without registering an account. Signing in with Apple or Google creates a registered account; choosing to continue without an account creates a guest account identified only by a random identifier, with no personal information collected.

Guest accounts are tied to your device and the current installation of the App. If you delete the App, sign out, or lose your device, a guest account and its data (including earned screen time and workout history) cannot be recovered. You can convert a guest account into a registered account at any time from the App's settings; conversion preserves your data.

You are responsible for maintaining the security of your account and for all activity that occurs under your account. You must provide accurate information when creating a registered account.

MoveFirst is not a medical device, health monitoring tool, or fitness adviser.

The App does not provide medical advice, diagnoses, or treatment recommendations. Workout detection and reward calculations are based on data reported by Apple HealthKit and connected fitness apps, or on repetitions counted by the App using your device's camera. We do not independently verify the accuracy of data reported by HealthKit. Camera repetition counting is an automated estimate that depends on lighting, camera placement, and how the movement is performed, and it may miscount. Neither method is a measurement of exercise quality, form, or safety.

You should consult a healthcare professional before starting or modifying any exercise programme. MoveFirst is not responsible for any injury, health issue, or adverse outcome related to exercise you perform while using the App.

The reward system is designed to encourage physical activity but should not override your own judgement about safe exercise levels. If you experience pain, discomfort, or any health concerns during exercise, stop immediately and seek medical attention.

MoveFirst uses Apple's FamilyControls, ManagedSettings, and DeviceActivity frameworks to manage app restrictions on your device.

• Screen time controls are provided as a voluntary self-discipline tool. They are not intended to replace parental controls, accessibility features, or any medically prescribed device usage limitations.
• You can always override or disable app restrictions through the MoveFirst App.
• We are not responsible for any consequences of blocked access to apps, including missed communications, emergency situations, or inability to access critical services.
• You should ensure that essential apps (Phone, Messages, emergency services, health-critical apps) are not included in your blocked app selection.
• Screen time restrictions are managed locally on your device. We cannot remotely lock or unlock your apps.

You agree not to:

• Manipulate, fabricate, or falsify workout data to fraudulently earn screen time rewards, including deliberately presenting movement to the camera that is not the exercise being counted
• Reverse-engineer, decompile, disassemble, or attempt to extract the source code of the App
• Use the App for any purpose that violates applicable laws or regulations
• Attempt to circumvent any security features or access restrictions of the App

MoveFirst integrates with Apple HealthKit and Apple Screen Time APIs. Your use of these Apple services is subject to Apple's terms and conditions. Workout data recorded by other apps and devices is read through Apple HealthKit, and we do not maintain direct API integrations with third-party fitness platforms. Camera-based repetition counting runs on your device using Apple's Vision framework and does not transmit camera data to Apple or any other third party.

We use Superwall to manage subscription paywalls and entitlements, and Apple StoreKit to process payments. Your use of those services is subject to their respective terms.

We use PostHog and Apple App Store Connect Analytics to understand product performance, website performance, App Store campaign performance, and subscription funnel performance. Analytics use is described in our Privacy Policy.

We are not responsible for the availability, accuracy, or functionality of Apple's services. If Apple's services are unavailable, certain MoveFirst features may be temporarily limited.

MoveFirst and its original content, features, and functionality are owned by MoveFirst and are protected by applicable intellectual property laws. The MoveFirst name, logo, and brand assets are trademarks of MoveFirst. You may not use our trademarks without prior written consent.

Continued use of MoveFirst beyond onboarding requires either an active paid subscription or a one-time (lifetime) purchase. New users who choose a subscription are offered a free trial; the trial length, subscription price, and billing period are displayed in the App before you confirm purchase, and are also visible in your Apple ID Subscriptions settings.

Subscriptions are sold and billed by Apple via StoreKit and are tied to your Apple ID. Subscriptions auto-renew at the end of each billing period unless cancelled at least 24 hours before the end of the current period. You can manage or cancel your subscription at any time through your Apple ID Subscriptions settings on your device. If you cancel during the free-trial period before it ends, you will not be charged.

MoveFirst may also offer one-time purchases, including "lifetime" access, that grant continued use of the App without a recurring subscription. One-time purchases are non-consumable, are sold and billed by Apple via StoreKit and tied to your Apple ID, and do not auto-renew. You can restore a previous one-time purchase on a new device using the App's "Restore Purchases" option. "Lifetime" refers to the lifetime of the MoveFirst app and service, for as long as the App remains available (see Section 11, Service Availability), and not to the lifetime of the purchaser. Refunds for one-time purchases are handled by Apple under the App Store's refund policy.

Refunds are handled by Apple in accordance with the App Store's refund policy. We do not directly process payments and cannot issue refunds outside of Apple's process.

We may change subscription pricing or available plans from time to time. Any price change will be communicated in advance and will only take effect at the start of a new billing period, in line with Apple's rules.

We may add, change, suspend, or discontinue the App, or any feature, product, subscription plan, or one-time offering, at any time and with or without notice, to the extent permitted by applicable law. Access granted through any purchase, including a "lifetime" purchase, depends on the continued availability of the App and is not a guarantee of perpetual or uninterrupted access.

If we permanently discontinue the App, we will provide reasonable advance notice where practicable. Except where required by applicable consumer law, we are not obligated to provide pro-rata refunds for a discontinued feature or product; Apple's refund policy continues to apply to all purchases made through the App Store. Nothing in these Terms limits any rights you may have under mandatory consumer protection laws that cannot be lawfully excluded.

MoveFirst is provided "as is" and "as available" without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not guarantee that the App will be uninterrupted, error-free, or free of harmful components. To the maximum extent permitted by applicable law, MoveFirst shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of data, loss of profits, or personal injury.

Our total liability to you for any claims arising from your use of the App shall not exceed the amount you paid for the App in the twelve (12) months preceding the claim, or AUD $50, whichever is greater.

You agree to indemnify, defend, and hold harmless MoveFirst and its operator from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from your use of the App, your violation of these Terms, or your violation of any rights of another party.

We may suspend or terminate your access to the App if you violate these Terms. You may stop using MoveFirst at any time by deleting your account through the App's settings and uninstalling the App.

Upon termination, your data will be deleted in accordance with our Privacy Policy. Sections of these Terms that by their nature should survive termination (including liability limitations and indemnification) will continue to apply.

We may update these Terms from time to time. Material changes will be communicated through the App or via email. Your continued use of MoveFirst after changes are posted constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you should stop using the App.

These Terms shall be governed by and construed in accordance with the laws of Australia, without regard to conflict of law principles. Any disputes arising from these Terms or your use of the App shall be subject to the jurisdiction of the courts of Australia.

If you are accessing the App from outside Australia, you are responsible for compliance with local laws to the extent they apply. If any provision of these Terms is found to be unenforceable under the laws of your jurisdiction, the remaining provisions shall continue in full force and effect.

For questions about these Terms of Service, contact us at: contact@movefirst.co